Expert Advice - Page 2

Updated March 2nd, 2020

No matter what type of business or organization you have, listing and review sites play an important role in getting found online, generating awareness, and helping people determine whether or not they want to choose your business.

It’s not enough to just set up a few listing and review sites. It’s important to know how to use these sites in a way that’s going to generate business and make potential buyers want to learn more.

We recently hosted a webinar where we discussed how your business can use these sites to promote your business for new customers using interactions you’ve had with existing ones. Some highlights included:

• How to get started: Where to be & how to optimize your profile
• How to encourage people to leave reviews
• How to maintain your listing & review pages over time

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

In today’s world, people can find a business in the blink of an eye. With so many competing — yet similar — products and services to choose from, your brand allows you to stand out from the crowd. With the right tools, you can bring your brand to life and set your business up to get online, get found, and get business.

We recently hosted a webinar where we discussed how to bring your brand online and stand out in a busy online world. A few highlights from the webinar included:

• The basics to set your brand up for success
• How to get found & manage brand awareness
• How to drive business and build relationships

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

The holidays are right around the corner. If you still don’t have a marketing plan, don’t worry. We have some last-minute holiday marketing ideas to help you drive more business to capture those crucial end-of-year sales. 

We recently hosted a webinar where we discussed how you can use these last few weeks before the holiday season to drive business and get sales. A few highlights from the webinar included:

• How to reach new customers with social and Google Search Ads
• Engaging with social media followers
• Using email to communicate your offer and stay top-of-mind

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

The holidays are the biggest spending season of the year — are you prepared to claim your piece of the pie? With all of the holiday promotions out there, it can be difficult to get your audience's attention. 

We recently hosted a webinar where we discussed how to set up an online marketing strategy for your business to prepare for the busy holiday season. A few highlights from the webinar included:

• How to prepare your marketing for the holidays
• How to execute your holiday plan
• How to prepare for ongoing success after the holidays

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

Publishing your website can feel like a daunting task. Even with a template that takes care of the look and feel of your website, you still need to create the content for your pages. It’s easy once you know where to focus. You can publish your website quickly with just the essential pages you need to get yourself online. 

We recently hosted a webinar where we discussed the important pages you should be focusing on when publishing a website. A few highlights from the webinar included: 

• The four questions your homepage must answer before you hit publish
• The real purpose of your about page and how to create one your visitors want to read
• How to make it easy for visitors to find and contact you
• Tips for using images on these pages

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

In the busy inbox, you have just a few milliseconds to convince someone to open your email. Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email.

We recently hosted a webinar where we discussed how taking a few moments to create an enticing subject line can help to improve your open rate. A few highlights from the webinar included:

• The basics of a good subject line
• Trends for writing great subject lines
• Tips for getting creative with your subject lines

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

For many, the thought of creating Google Search ads can feel overwhelming. Maybe you’re not sure how they work and you don’t want to waste money trying to figure them out. But what if you could ease that sense of overwhelm by knowing how to create Google Search Ads that cost-effectively drive the right traffic to your website? 

We recently hosted a webinar where we discussed how to create Google Search Ads designed to grow your business. A few highlights from the webinar included: 

• What Google Search Ads are and how they work 
• How to create, maintain, and manage Google Search Ads 
• Tips and strategies for getting great results

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

Updated July 30th, 2019

You may have heard that today’s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results for your business.

We recently hosted a webinar where we discussed segmentation and how you can use this tool, along with others in your Constant Contact account, to be sure you are sending the right message to your contacts. Other highlights included:

• Basic strategies to segment your email list
• How to get your subscribers to self-segment
• How to use existing data & tools to send relevant information

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

Updated May 3rd, 2019

Whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email. You have a limited amount of time where you need to figure out what to write and how to write it so it drives results for your business. After all, your emails need to build relationships, inspire people, and encourage them to take action.

Last week, we had a webinar where we shared email writing tips that allows you to save time and make your emails more effective. Some highlights from the webinar included:

• How to figure out what to write when you’re not sure
• A simple formula to write your email
• Tips for writing great emails

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

Updated April 5th, 2019

As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results - all with a limited amount of time and resources.

Last week, we had a fantastic webinar with Patrick Gillooly, Director of Social Media for Constant Contact, where we discussed integrating social media into your business strategy. Some highlights from the webinar:

• How to choose the right social networks for your business
• The 15-minute social media plan
• Getting started in the pay-to-play world of social media