Expert Advice - Page 3

When it comes to driving sales, email marketing is still king. I’m Scott Moran, the Co-Founder at SamCart, the fastest growing Ecommerce platform online. And whether you are acquiring new customers, or driving repeat sales from existing ones, email marketing reigns supreme.

It takes an army of software products to successfully run a modern company. It’s easy to get caught in this complex web of products, which leads to unnecessary expenses, disorganization, and confusion. The best strategy to avoid these issues is to take a centralized approach to the recurring costs of the SaaS tools your company uses, recognizing that every subscription used by every employee is part of the same broader system, and should be organized as such.

Research consistently shows that existing customers are one of your greatest assets. While it might seem complicated to boost retention, it doesn’t have to be. Email marketing plays an essential role in retaining customers, allowing you to nurture and cultivate lasting relationships.

In this webinar, you’ll learn how to use email marketing to focus on existing customers to sell more and grow your business.

You’ll learn:

• The fundamentals of using email to improve retention
• How to segment your list and automate emails to improve results
• How to eliminate guesswork with predictive analytics so you send the right messages to the right people at the right times to increase ecommerce sales

As the currently favored underdog of the small business world, restaurants are infamously adapting, adjusting, and transforming the way that they’ve been doing business with their patrons. From new offerings outside of dine-in experiences to the restructuring of floor plans and limited capacity for customers – restaurants have had to get wildly creative in order to stay open and power into the new year. One of their biggest tools? Their online marketing strategy.

Whether you’re just getting started with online marketing or not seeing the results you’ve hoped for then this session is for you. With our guest expert, Andrew Jaffe of The Rail Media you’ll learn a smarter, more practical approach to building awareness around your business. In this 60 minute session, find out how to maximize your online reach to your existing patrons and to capture the attention of new customers.

Do you have a great-looking PDF you want to include in the body of your email template? Read on to learn how to!

With a wave of technology platforms and tools sweeping over all business industries, the Technology Services industry is being looked to as a leading source of knowledge and assistance for using said platforms for small business clients. Does your agency stand out as a leading expert?

Whether you’re just getting started with online marketing or not seeing the results you’ve hoped for then this session is for you. With our guest expert, Liz Harr of Hinge Marketing, you’ll learn a smarter, more practical approach to building awareness around your business. From differentiating your agency through organic searches, to building off of clients’ referrals, showcasing your expertise and more - find out how to get the word out to the people who need your help the most, online.

As COVID-19 continues to push people outside of their comfort zones, businesses that are pivoting to a digital-first marketing strategy have been able to survive and even thrive in the transformed marketplace. Those one-time “nice-to-dos” when it comes to online marketing are now a necessity, as digital channels are often the only way to stay in contact with customers.

We spent 2020 working with small businesses to help them make the best use of digital marketing tools and learned what they were doing to power on. With all this information, we put together a wonderfully informative webinar for you to watch. Read on to view the webinar and review the questions asked during our live session.

You're probably wondering what this year's holiday season will be like. After all, the whole world is confused for obvious reasons. You should know that Christmas will come anyway but in a slightly different form. Stay on top of your marketing goals and don't go crazy with these organizational tips!

Growth is an integral component of any business and rings just as true for online stores. You might be seeking growth from the get-go, or you may realize your store has the potential to be much greater than its current status. Either way, it’s essential to know how to grow your eCommerce business when you want to.

In this article, you will learn about five practical eCommerce marketing ideas to start growing your business.

Online marketing presents opportunities for nonprofit organizations to get found, build relationships, and drive donations.

The end-of-year giving season is quickly approaching. It’s important to have a strong foundation in place to ensure you can build relationships and reach the people who matter most online. If you’re just getting started with online marketing or not seeing the results you’ve hoped for then this session is for you.

With our guest expert, Michele Hickey, you’ll learn a smarter, more practical approach to getting the word out about your organization to end the year on a high note.

You’ll learn:

• How people find you online
• How to set yourself up for success
• How it all comes together

In this post, you can watch the webinar in its entirety. Interested in our free, future webinars? Sign up here to stay informed!