I have been using your platform for over 3 years (and Mailchimp for 2 years, as well). Over this time, I have been perplexed and sometimes frustrated by certain features that you don't have on your platform. As I intend to keep using your platform, I would like to pass these desires on to you in hopes that you will implement them. This feedback is based on the experiences of a 12 person communications team, not just myself.
Anyone serious is going to be exporting data at some point. Here are some things that are missing:
Being able to select which fields of data get exported. Adding any and all fields that are available when you are looking at the analytics for a single email. C'mon, we're pros. We want access to all of the data.
Separating your date/time and day of the week into two different columns. And don't use text for the month. You can't sort this in excel, nor is it detected as a number or a date. It took me far longer than I would have liked to convert this to something usable. It should look like this (Mailchimp does this):
Exporting the subject line as a data field! People want to analyze their subject lines en masse. At least, I do.
I would like to be able to build segments with logic statements - based on data fields associated with the contacts - within already established lists (Mailchimp does this). Uploading a new list in order to segment emails is a hassle... and not a real segmentation feature.
The segmented lists you can build based on link clicks should be alphabetized in the drop-down menu when you're building the link. They're very hard to find when they're just in a random order
Why can I not search through my backlog of campaigns? Navigating chronologically and looking for it manually is sooooooo ridiculous. Please add a search feature to the campaigns tab.
It would be very useful to be able to "mark" a link as an ad and collect analytics for it separate from the other email stats. Stats from multiple emails - for the same ad - could then be collected all in one place.
Thank you for reading this feedback. I'll be interested to see if you implement any of these changes.