You are familiar with Contact Cards that give a recipient your name, email website info, phone number, etc? Here's the idea. Within the email make a contact card available as a clickable item that is downloaded into the recipent's email contact list. Next Idea. Turn the Contact card into a Recommendation Card. Set the Contact Card up to act like your Forward Button does, thereby giving the recipient all information to send to a friend so that they can order the product or service recommended. These 2 ideas are reasons, in and of themselves, to have email campaigns to deliver valuable information.