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Segments suggestion

Segments suggestion

It would be great if segments could be created using multiples of the same type of criteria, and to exclude contacts on a specific list. For example, contacts who opened email A, but didn't click on any links in email A, and are not on email list Z. I have follow-ups that I'm sending to a list, but don't want to email them if they've already completed the event signup process. Some people who have already signed up didn't sign up by clicking through the email.
3 Comments
CTCT Employee
Status changed to: New

Hey @KirkW13, thanks so much for sharing your feedback! We're actually working on some of these features already and once they're available, I'll be sure to update this thread. We will have the ability to exclude those not on a list as well as add multiple criteria for each category. We're still looking into segmenting people in a list and not in another, so I've opened this idea for voting. 

CTCT Employee
Status changed to: Voting Open
 
All Star

I am trying to create a list of "inactive" contacts which I am defining as those that have been consistently receiving our emails for a length of time (two years) AND have never opened any. I want to begin the process of updating or removing these inactive emails from our email list. Having more options in segmentation would vastly improve this.

My current idea to accomplish this is to (Step 1) create 24 segments by contact activity, each segment with the criteria of "were sent" for a one-month timeframe, such as "were sent 1/1/2017-1/31/2017."  (I can't simply do one segment with a two-year timeframe because I want to ensure the contacts have been getting emails the whole time, not just once or a few or even half of that two-year timeframe. We send emails to our entire list at least once a month.). Next (Step 2) I take the 24 segments, export them, and combine them into one Excel spreadsheet, then remove all the records that don't appear in every segment. Now I have a list of contacts that were sent email in every single month for two years. (Step 3) I create one more segment by activity, for "opened" during that total two-year time frame. I export and add that to my Excel sheet and remove duplicates so that the only remaining contacts are those which received email campaigns in every month for two years but never opened any.

This feels like a ridiculous amount of work to get a list that meets this criteria: Was sent email in every month from Jan. 2017 through Jan. 2019 AND never opened. Is there a better way to do this?? Adding multiple criteria for each category seems to be the answer, but until that feature is available (IF it become available), what do I do?

 

Thanks!