Data cleanup

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MindyB1
Occasional Participant

Data cleanup

Hi,

 

As I begin data management for the new account I am on, I was wondering if anyone had advice on doing a data cleanup. I know we have a lot of email addresses that either are not in use, or do not open our emails, so I am wondering what best practice is for that. Whether it's sending an email asking something along the lines of "do you still like receiving our content?" or something like that. 

 

I appreciate any help!

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William_D
Moderator

Hello @MindyB1 ,

 

I'd recommend checking out this article regarding contact engagements, as it covers ways you can re-engage the lower level contacts. Once you've made an effort to re-engage them, any that remain low engagement level should probably be deleted to reduce clutter and potentially costs.

 

You can also create your own sort of least-engaged segmentation, beyond the pre-built algorithmic one. This way you can deliberately target contacts that haven't even opened your material in months or longer, and simply get rid of them if you don't believe they're worth the effort of trying to re-engage. 


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William D
Community & Social Media Support
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William_D
Moderator

Hello @MindyB1 ,

 

I'd recommend checking out this article regarding contact engagements, as it covers ways you can re-engage the lower level contacts. Once you've made an effort to re-engage them, any that remain low engagement level should probably be deleted to reduce clutter and potentially costs.

 

You can also create your own sort of least-engaged segmentation, beyond the pre-built algorithmic one. This way you can deliberately target contacts that haven't even opened your material in months or longer, and simply get rid of them if you don't believe they're worth the effort of trying to re-engage. 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William D
Community & Social Media Support
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.

View solution in original post