We recently switched from a plain text gmail blast to Constant contack for our Partriot Truck is Coming e-mails. So you have context: we make aluminum conduit and we have 5 of our own trucks that can make deliveies east of the Mississippi, no freight minimums, this is completely unique in our industry. The text to this campaign is pretty static every week.
And advice to increase open rates would be helpful.
I think your layout is very attractive.
Please understand that I am from a completely different industry and have never heard of your company, so these are comments from an outsider:
Thank you for you input. These suggestions will definitely help moving forward. We are the only one in our industry to own our own trucks so naturally, We call them the Patriot trucks and the Service is called Patriot Blue. I will look at the copy again to make it more clear that we want fill the trucks with orders!!! Though we are very proud that 1/2 of our workforce is vets, its part of our culture. The image naming idea is pure brillance and I appreciate that. I will pass that along. What an easy one time thing to do.
Thank you again.
Add humor - show a coupling thumbing a ride.
Add info - educate us about the parts, the trip
Add testimonial / stories of success / photos of your clients / their products and projects
Add a special on a patriotic holiday
Add a promo item gift offer - a flag decal
Add a report from the road - a pipe sight-seeing different parts of your route
Tell stories about your culture, proud to be supporting vets
Check it on a mobile phone and see if it looks good. Does the staff show up first? If so, could you move them to the end, instead of a two-column?
For Facebook - show all your staff in green, dress up a pipe as an Irishman