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Improving click rate


Improving click rate

Click count..we seem to get good open rates but never show any clicks. Any ideas


Hello @TimM4758 ,


The click-through rate can be a bit trickier to improve compared to open rates, but it follows a lot of the same principles. Keep emails short, sweet and to-the-point, use personalization, etc.


A lot of it comes down to tailoring your language to convince your contacts to click the buttons, text links, image links, etc.


I'd recommend taking a look at our article on improving click rates, and see if there are any changes that you'd think would fit for your audience type.

William D
Community & Social Media Support

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