Improving click rate

[TimM4758]

Click count..we seem to get good open rates but never show any clicks. Any ideas

[William_A]

Hello @TimM4758 ,

The click-through rate can be a bit trickier to improve compared to open rates, but it follows a lot of the same principles. Keep emails short, sweet and to-the-point, use personalization, etc.

A lot of it comes down to tailoring your language to convince your contacts to click the buttons, text links, image links, etc.

I'd recommend taking a look at our article on improving click rates, and see if there are any changes that you'd think would fit for your audience type.