Hello @TimM4758 ,
The click-through rate can be a bit trickier to improve compared to open rates, but it follows a lot of the same principles. Keep emails short, sweet and to-the-point, use personalization, etc.
A lot of it comes down to tailoring your language to convince your contacts to click the buttons, text links, image links, etc.
I'd recommend taking a look at our article on improving click rates, and see if there are any changes that you'd think would fit for your audience type.
William D
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