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Improving click rate

TimM4758
Participant

Improving click rate

Click count..we seem to get good open rates but never show any clicks. Any ideas

1 REPLY 1
William_D
Moderator

Hello @TimM4758 ,

 

The click-through rate can be a bit trickier to improve compared to open rates, but it follows a lot of the same principles. Keep emails short, sweet and to-the-point, use personalization, etc.

 

A lot of it comes down to tailoring your language to convince your contacts to click the buttons, text links, image links, etc.

 

I'd recommend taking a look at our article on improving click rates, and see if there are any changes that you'd think would fit for your audience type.


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William D
Community & Social Media Support
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