Solved: Low Open/Click Rates

DustinP35 · ‎11-09-2016

We've been having low open/click rates. Any suggestions to help raise them?

Caitlin_M · ‎11-11-2016

Hello @DustinP35. Your open and click rate are at your industry average but I can certainly give you some suggestions to help you raise these rates.

At the top of the email, I see that you have a call-to-action, asking your contacts to call for pricing. You also have pictures of the different products you sell. However, the only way I could tell that those pictures were clickable was when I hovered my mouse over them and it's possible that your contacts do not know this. I would recommend putting a button or a link below each set of pictures, directing your contacts to your eBay page where you are selling the racks.

One of the best ways to increase your open rate is to optimize your subject line since this is usually the first thing that your contacts see in their inbox. In your email, you said that you are having a liquidation. Is this for a limited time only? Let your contacts know this! Creating a sense of urgency can entice your contacts to open your email and see what you are trying to inform them of. Check out this FAQ for more information about optimizing your subject line.

Caitlin M.
Community Manager
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View solution in original post

Caitlin_M · ‎11-11-2016

Hello @DustinP35. Your open and click rate are at your industry average but I can certainly give you some suggestions to help you raise these rates.

At the top of the email, I see that you have a call-to-action, asking your contacts to call for pricing. You also have pictures of the different products you sell. However, the only way I could tell that those pictures were clickable was when I hovered my mouse over them and it's possible that your contacts do not know this. I would recommend putting a button or a link below each set of pictures, directing your contacts to your eBay page where you are selling the racks.

One of the best ways to increase your open rate is to optimize your subject line since this is usually the first thing that your contacts see in their inbox. In your email, you said that you are having a liquidation. Is this for a limited time only? Let your contacts know this! Creating a sense of urgency can entice your contacts to open your email and see what you are trying to inform them of. Check out this FAQ for more information about optimizing your subject line.

Caitlin M.
Community Manager
Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.

PeterB966 · ‎07-10-2017

I might suggest changing the format - use 1 picture vs 2 of your equipment, alternate the picture in each block from left and right with the text and button to see more. This might declutter and be a cleaner format for your prospects.

example

text picture

button

picture text

button

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