Try a red response button.
Try four emails, each focusing on one area.
A story how it benefitted the employee - made him/her look good or the city - save x-number of dollars, etc.
Include a photo of children at the school where you did an audit.
Always think WIFM. "What's in it for me?"
The ads which are better are the ads which work for you. Eliminate as many variables as possible and test the same amount of $$$ on each provider.
There are many ways to determine where your website traffic is coming from. Are you interested in Page Views, Clicks, or sales?
Google and Bing are both your friends. Each will help you with analytics!
You could also put a text call to action after each of the bullter points. Multiple requests for reply can be more effective than one.
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