Please critique my email

Real Estate
1 REPLY 1
Regular Participant

Hi CarolynG268,

 

A word on links: make your logo a link, and remove dead ones. Your 'Visit my website' connects to a broken page. You may want to consider using the lineage 'Like Us on Facebook' and 'Connect with Carolyn on LinkedIn'.

 

Great content, but it is extremely text heavy. I'd suggest balancing it out with more images. Additionally, have you considered maintaining a blog? You could turn your paragraphs into snippets, and your subscribers could click on the links they are interested in. Once subscribers are at your website, make it a point to increase your click through rate.

 

Additionally, utilize more colors, (other then red; maybe choose a complimentary scheme?) use more white space and make your calls-to-action a bit more prominent.

 

Good luck with your open rate!