When you upload your contact file there are different columns as you mentioned, but it is not required to enter in a contact's first and last name. When creating an email you have the option to include your contact's first or last name (if it's in the system) by using a Greeting Tag, or you can have other information populate by using the Contact Details option. If you choose to insert a Greeting Tag then you also have an option to include a default greeting for contact's whose name you do not have. It will look like this when creating the email in your account:
Did that help to answer your question? I hope it did, but please let us know if you have any other questions, thanks!
Whether you’re looking for someone to help guide your marketing or do it for you, we have plans to meet your budget and needs.Explore Plans
We want to hear from customers like you about your favorite features and how they have helped your business or organization. Tell us by answering a few questions in...Read More