Are Tablets Considered "Mobile" Devices for Calculating Open % Rates?

KevinB2142
Participant

We have a fairly high level of tablet users in our audience, yet we have very low Mobile Open Percentage rates.  We understand the low mobile open rate is affected by Apple's policies, but - in general - would tablets be considered a "mobile device"? 

 

There are many people who use them only when connected to wifi, so they are not being used as a true "mobile device".  Can you tell the difference?  How would that affect the numbers reported?

1 REPLY 1
William_A
Moderator

Hello @KevinB2142 ,

 

If the opening of the email triggers the mobile formatted view, it'll be considered a mobile open. This would be through email apps meant for mobile devices, or for browser versions that need to rearrange themselves for mobile view. If tablet users are opening the emails in desktop format, then it won't count as a mobile open.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.
  • Support Tips

    Reporting Metrics

    "Authenticating your emails is the best way to ensure your emails achieve maximum deliverability. If you have your own domain, setting up self-authentication is especially important! " - Will

    See Article
    Avatar
  • Support Tips

    Call-To-Action Links

    "Target your most engaged contacts by creating a segment. Create a special offer or show your appreciation!" - Caitlin

    See Article
    Avatar
  • Support Tips

    Read Before You Send a Test Email

    "Did you know? You can send unlimited test emails to your verified email address, but only 50 in a 24-hour period to non-verified email addresses." - Nick

    See Article
    Avatar