Avoiding the Spam Folder

StephanieM322
Participant

Avoiding the Spam Folder

Hello, any tips for getting emails past spam filters?  All my tests have ended up in spam (Outlook and Gmail).

Thanks!

1 REPLY 1
William_D
Moderator

Hello @StephanieM322 ,

 

Here are some general best practices for deliverability.

 

Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up additional authentication for your emails - whether that's through us if you have a free domain (e.g. Gmail, Yahoo, AOL, etc.) or via self-authentication if you have your own domain (such as through a business or other organization).

 

If you'd like to learn more about safelisting, and what it entails:

 

Safelisting domains in a security system

 

Safelisting email addresses in an email client or security system

 

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.


William D
Community & Social Media Support

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