Bounced emails

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RonaldS6
Participant

What do you recommend we do with bounced emails?  Many are listed as undeliverable but there are others as well.  Not sure what the best practice is.  Thanks for recommendations.

1 ACCEPTED SOLUTION
William_A
Moderator

Hello @RonaldS6 ,

 

Any bounces we recommend for removal (non-existent, undeliverable, and suspended) can be filtered down to and wholly removed as such. If you're finding the same addresses are regularly also bouncing in categories not included in the RFR, then you'd also want to get rid of those as well. This will help keep your costs down, and allow you to focus on engaging with contacts worth engaging.

 

That said, you may find that some bounce categories, such as blocked and undeliverable, may be alleviated by adding email self-authentication for your account. If you'd like more info, or specialized guidance and insight on authentication, we'd recommend speaking directly with the Delivery team.


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William A
Community & Social Media Support
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Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

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1 REPLY 1
William_A
Moderator

Hello @RonaldS6 ,

 

Any bounces we recommend for removal (non-existent, undeliverable, and suspended) can be filtered down to and wholly removed as such. If you're finding the same addresses are regularly also bouncing in categories not included in the RFR, then you'd also want to get rid of those as well. This will help keep your costs down, and allow you to focus on engaging with contacts worth engaging.

 

That said, you may find that some bounce categories, such as blocked and undeliverable, may be alleviated by adding email self-authentication for your account. If you'd like more info, or specialized guidance and insight on authentication, we'd recommend speaking directly with the Delivery team.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.
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