The Community is hosting an End of Summer sweepstakes! Participants must complete tasks to earn tickets that will enter them with a chance to win a free year of Constant Contact and other great prizes!*
*No Purchase Necessary. For Official Rules, visit here. Constant Contact’s End of Summer 2020 Sweepstakes ends on October, 20, 2020 at 11:50 PM EST.

Brackets in subject line

Occasional Contributor

Brackets in subject line

In researching subject lines, several sources recommend using brackets in your subject line. However, it looks like Constant Contact thinks that's code and that I'm wanting to personalize the subject line. Is there a way to use brackets to emphasize text?

Tags (1)

Re: Brackets in subject line

Hello @KarenF78 ,


Thank you for reaching out about this! Due to the fact that we use square brackets for our personalization coding, you would not be able to use them to add emphasis to certain words. However, this guide will help you take your subject lines to the next level! 


Please let us know if you have any additional questions about customizing your subject line.

Community & Social Media Support

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.
Constant Contact 2020 End of Summer Community Sweepstakes!

The Constant Contact User Community is hosting a sweepstakes. The more you participate, the more chances you have to win! Read on to learn more...

Read More