CC best Practices after a campaign?

[FirstNameL83480]

HI,  I sent out a campaign to past and current customers.  Had a good open and click through rate.  Wanted to know if there are any best practices to handle the data I am getting from cc?

[FirstNameL83480]

HI,  I sent out a campaign to past and current customers.  Had a good open and click through rate.  Wanted to know if there are any best practices to handle the data I am getting from cc?

[Brigitte_P]

Hello @FirstNameL83480 thank you for coming to the community to ask this.

First off I'd like to say congratulations on your open rate, I'm glad to hear your email was successful! 

Now that you've seen how your previous email did, take what you've learned and apply it to future emails. Here are some places to start:

• Are your opens lower than what you expected? Check them against your industry's average. Don't worry about low numbers until you compare it to your industry - you could be doing just fine! Make sure to also compare the results from your latest email to other emails you've sent.
• Try a rewrite of your subject line using best practices if your open rate wasn't good enough. You could try to resend the email to those who did not open and see if the new subject line improves your open rate. Our blog will also give you some great suggestions for writing subject lines.
• Clean up your lists on a regular basis. Your sign-up lists and other list growth tools will bring in new fresh names.
• Make sure that you are designing engaging emails that looks great. They will get you the opens and clicks you want.

Let us know if you have any other additional questions, we are always more than happy to help!