Change og:image for social media posts?

CherylW7414
Regular Participant

I'm an admin for my company's Facebook page, and I do not want to link that page to our Constant Contact account via my personal account.

 

Is there any way to specify the og:image for a campaign so that when I copy/paste the link to a Sent campaign to Facebook, the post doesn't use the first image in the email by default?

6 REPLIES 6
William_A
Moderator

Hello @CherylW7414 ,

 

The first image being pulled is simply how Facebook's link preview works. If you won't want that to show, you'd need to manually add an image alongside your Facebook post - whether that's being done through us or directly in Facebook's system. 

 

If you have additional questions about how Facebook's link preview works, I'd advise reaching out to their support.


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William A
Community & Social Media Support
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Hi William

 

Facebook doesn't allow you to customize a link image since 2017, unless it's a link from your own website and you've gone through FB's verification process.

 

For populating the link thumbnail, Facebook can only use what the website (Constant Contact) has designated as the og:image, which on Constant Contact appears to be the first image/header image by default. This can be seen by entering a Sent campaign's Email Link URL into Facebook's Sharing Debugger.

 

So, I want to specify, in Constant Contact, which image gets used as the thumbnail (og:image) when an Email Link is shared on social media. This is possible to customize on , for example, before a blast is sent. I'm assuming this functionality isn't available on Constant Contact?

Manually add an image to your post, as in actually upload an image alongside making the post. This overwrites the link preview since FB won't have one if other media (such as an actual image) is added alongside the post itself.

 

The image that Facebook pulls for the link preview is generally derived from the first image that appears in your email's webpage version - i.e. the first image you have in the email upon sending, starting from the top-left.


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William A
Community & Social Media Support
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Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.

"Manually add an image to your post, as in actually upload an image alongside making the post. This overwrites the link preview since FB won't have one if other media (such as an actual image) is added alongside the post itself."

 

Correct, but this also removes the thumbnail and preheader text which is actually a hotlink to the email's webpage version. That's not what I want to do.

 

"The image that Facebook pulls for the link preview is generally derived from the first image that appears in your email's webpage version - i.e. the first image you have in the email upon sending, starting from the top-left."

 

And there's no way to change that in Constant Contact in a campaign's settings?

No, you'd need to simply design the email to have the image you want as the very first image in the email.


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William A
Community & Social Media Support
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.
ShaunaL40
Occasional Participant

I was excited to stumble across this question in a Google search, and hopeful it'd contain a solution. I was disappointed. In an ideal world, the Constant Contact "Email settings" screen would let us enter a link to our open graph image into a box, similar to the Subject, Preheader and From name boxes. Instead, it looks like CC isn't informed about how social media works and has no plans to change that, which is unfortunate.

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