Click count in Email Activity different than actual number of clicks

[DougS21]

I am having trouble understanding these stats. When I open my sent campaign, on the "Email Activity" page, it reports that my campaign has only been clicked 23 times. However, when I click on the hyperlinked "23", it takes me to a more in-depth page that says my campaign has been clicked 60 times. On this more in-depth page that lists 60 clicks, I can confirm that the dropdown says "Clicked". In my mind I do not understand why these numbers would be so different. There are 13 total clickable links in my campaign, so the number 23 becomes even more of a mystery then.

Help?

[William_D]

Hello @DougS21 ,

The discrepancy comes from the difference between unique-clicks and total clicks. The 23 you're seeing is how many of your contacts that opened the email clicked on any link. The 60 is the total amount of clicks, as you'll see there are some contacts listed multiple times because they clicked multiple links. Here's a more in-depth article on clicks - unique, total, etc.

[DougS21]

That's exactly what I wondered! Thanks so much for the link.

[Frankie_P]

Hi @DougS21 

You're very welcome! I'm glad we could help point you in the right direction for this.