What does click through mean? Does it mean they clicked on the link and did not open it? Or???
Hi @CeliaS95
The click-through rate on your campaign is a percentage that shows the number of times links are clicked in your email. This is offered in your reporting to help you keep track of how well your links are doing. It's also important to point out multiple clicks by the same contact are not factored in. Here's an article from our Help Center that goes into more details on this click-through rate.