Clicks vs. Links

[NancyB340]

The total number of links clicked is higher than the number of clicks shown. What is the difference between the two?

[William_A · Accepted solution]

The number shown in the click portion of the email's reporting overview is just for a unique click within the email. The number shown for the links drilldown are the unique clicks per each link. 

The difference is :

Click rate: among the openers of your email, how many clicked at least one link.

VS

Click-Through Distribution: among your links, which ones got clicked at least once by a clicker contact.

For more info on how click reporting works, make sure to check out our main article on the topic.