Constant Contact emails ending up as junk or spam

[NCCOA]

Hi! I'm noticing that Constant Contact emails sent are sometimes ending up in recipients' junk or spam folders. Is there a way on the senders' end to prevent that? From time to time, this happens to me, too -- and I'm the sender of all emails! I'd like to prevent this from happening since I have no idea how many of the unopened emails are due to the messages not arriving in the recipient's inbox. Thanks! 

[William_A]

Hello @NCCOA ,

Here are some general best practices for deliverability.

Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up additional authentication for your emails - whether that's through us if you have a free domain (e.g. Gmail, Yahoo, AOL, etc.) or via self-authentication if you have your own domain (such as through a business or other organization).

If you'd like to learn more about safelisting, and what it entails:

Safelisting domains in a security system

Safelisting email addresses in an email client or security system

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.