Declining click rates and Google campaign tracking

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Scripps_Oceanography
Occasional Participant

Declining click rates and Google campaign tracking

We've been seeing declining click rates for the past several months that don't seem to be related to a change in our newsletter content.

 

We did append Google custom campaign tracking codes to our links earlier in the year (similar to ?utm_source=newsletter&utm_medium=email&utm_campaign=fall2020) and one user has complained that his VPN and adware blocker won't let him open those links, so now we're wondering if that is contributing.

 

I can't tell if he's unique; has anyone else seen such an issue?

1 ACCEPTED SOLUTION
William_D
Moderator

Hello @Scripps_Oceanography ,

 

Are you using Google Analytics for your links? If that's the case, are you generating the link on their side prior to adding it to your emails in our system? Generally when it comes to using Google's tracking this is the only way to make it work alongside our own automatic tracking-link rewrite of links inserted into emails.

 

For full instructions of using GA-generated links in our system:

  1. Go to Google's Campaign URL builder: https://ga-dev-tools.appspot.com/campaign-url-builder/
  2. Enter the URL you want tracked, including "http://".
  3. Enter a Campaign Source. We recommend using "Email" or "Newsletter".
  4. Enter a Campaign Medium. We recommend using "Email" or "Newsletter".
  5. To track each individual email's performance, enter a Campaign Name that matches your email name.
    Note: It's recommended to use underscores (_) instead of spaces for any variables within the Google Analytics URL Builder.
  6. Once your URL has the specifications you prefer, click the button to "Convert URL to Short Link".
  7. After you copy the URL, insert it as a link in your Constant Contact email.

Example pic:

URLBuilderNext.png


William D
Community & Social Media Support

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.

View solution in original post

2 REPLIES 2
William_D
Moderator

Hello @Scripps_Oceanography ,

 

Are you using Google Analytics for your links? If that's the case, are you generating the link on their side prior to adding it to your emails in our system? Generally when it comes to using Google's tracking this is the only way to make it work alongside our own automatic tracking-link rewrite of links inserted into emails.

 

For full instructions of using GA-generated links in our system:

  1. Go to Google's Campaign URL builder: https://ga-dev-tools.appspot.com/campaign-url-builder/
  2. Enter the URL you want tracked, including "http://".
  3. Enter a Campaign Source. We recommend using "Email" or "Newsletter".
  4. Enter a Campaign Medium. We recommend using "Email" or "Newsletter".
  5. To track each individual email's performance, enter a Campaign Name that matches your email name.
    Note: It's recommended to use underscores (_) instead of spaces for any variables within the Google Analytics URL Builder.
  6. Once your URL has the specifications you prefer, click the button to "Convert URL to Short Link".
  7. After you copy the URL, insert it as a link in your Constant Contact email.

Example pic:

URLBuilderNext.png


William D
Community & Social Media Support

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.

View solution in original post

Scripps_Oceanography
Occasional Participant

Aha, we've just been adding the parameters to each link after building the newsletter. I can see shortlinks would avoid the issue if we want to keep using the extra tracking.