Hello @RuthM93 ,
Here are some general best practices for delivery.
Delivery can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's typically best to set up additional authentication for your emails, especially self-authentication if you have your own domain. If you don't have your own domain yet, I'd strongly advise getting one to ensure better delivery rates, and to distinguish your organization from seeming like a random person sending emails.
For more information on common things that can trigger spam filters, make sure to check out our main article on the topic.
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Keep in mind that if you're only checking your own email address for the delivery, and you don't have self-authentication turned on, then it's entirely possible that your email program / network either junked or quarantined the email. Without self-authentication and a dedicated domain, then it can look suspicious on your side when you're being sent an email, claiming to come from the same address it's being sent to, but is actually coming from an outside source - us in this case.
This can usually be alleviated by simply dragging the email into your inbox from the spam/junk folder, or by clicking the Not Suspicious button on the warning label email programs typically show for these situations. This methodology can vary, depending on your email program however. Outlook in particular can be extremely aggressive in spamming out emails that should otherwise be trusted, simply due to how their system chooses to filter incoming emails and read HTML coding.
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If you'd like to learn more about safelisting, and what it entails:
Safelisting domains in a security system
Safelisting email addresses in an email client or security system
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If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Delivery agents.
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William A
Community & Social Media Support
