Dramatic decline in 'open rates'

[BillN356]

Through the past two years, we've seen a reported 'open rate' at around 30%+ A few weeks ago, there was a dramatic decline to 1-2%. This decline has not recovered. Prior to this, we cleared out our bounces, and we have a very low 'unsubscribe' rate.. Is it time to leave Constant Contact or has something changed that we cannot control?

[William_A]

Hello @BillN356 ,

If you have your own domain for sending emails from, I'd advise using emails with that domain going forward and setting up your account for email self-authentication. Sending from a generic free address for a business, especially if you have lots of links, images, and other elements that get checked aggressively by security algorithms and spam filters, is likely contributing to your decline in opens. For more info, or if you need additional insight and guidance, I'd advise speaking with our Delivery team directly.

[BillN356]

Thank You... I've emailed over to our host the Cname info for the DNS settings... Once confirmed, we'll monitor our next email send. If we're still seeing an issue, I'll call the delivery team.