Email 'Opens' Tracking

Occasional Participant

I ma wondering why the system does not keep track of each time the same user refers back in an email.

I am noticing that a recipient will open and then the next day re-open.  This system is erasing data on the first click by this recipient and then only reporting the second or even third opening as the only opening.


How to fix this?


Hello @OlliaY ,


An email's Unique Opens will only show the contact's most recent open of the email. To see all the times we've tracked their opening - assuming they've allowed the invisible 1x1 pixel image to load up in the email so it can be tracked - you'd want to look at the email's All Opens report. 


For more info on how emails' open rates are tracked and calculated, please see our main article on the subject.

William A
Community & Social Media Support
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