Emailing about the business relationship - unsubscribed Residents

AmandaR1
Participant

We are a property management company and we are using Constant Contact for all of our resident communications. Previously I had this service built into our leasing software. Through that software, we were able to distinguish email campaigns as being marketing related vs "business" related.

 

This allowed us to follow unsubscribe rules in regards to emails about things like events, donation campaigns, company news, etc. but retain our ability to communicate about important things like snow removal or cold weather warnings, notices about the buildings, etc that are not subject to CAN-SPAM. 

 

Is there some sort of workaround that will allow me to email residents who have previously unsubscribed about important building information? 

3 REPLIES 3
William_A
Moderator

Hello @AmandaR1 ,

 

Due to the various legal and Compliance aspects of unsubscribing we need to adhere to, you won't be able to send emails to anyone that's unsubscribed to you through us unless they explicitly resubscribe / sign themselves back up. While some aspects of your account you can change the fine print wording to something other than "marketing emails," technically any emails sent through ESPs like us are still considered as such.


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William A
Community & Social Media Support
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I understand, but we do not have any other way to communicate this information to residents. Any ideas on how to make sure we are able to communicate with them? 

If a contact has been marked as unsubscribed from you, you'll need to go through the resubscription process. However the easiest method for a contact to resubscribe to you would be for them to go through one of your sign up forms, either a landing page form or one coded into your website.

 

If they’re unable to get signed back up through a sign up form or through the resub email, you can request our Review team do a manual override of the unsubscription. You’ll need to get an email directly from the contact explicitly stating they want to be resubscribed. Then you’ll need to call into the Review team, and follow their processes from there.

 

Since there are a number of legal and Compliance-related elements to unsubscribing and resubscribing, we have to make sure one of these three processes is followed.

 

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Using the Update Profile system, you can include this as an alternative link in your email footer, which contacts can select to update their list membership, based on the lists you make viewable and editable. If multiple list options are available in your UP form, those options will also appear on the unsubscription confirmation page, as an alternative for contacts that click the unsub link in the footer.

 

Remember that not all lists need to be included in the UP / unsub setup. Contacts will only be able to manipulate their list membership for the ones you've explicitly selected to be available, viewable options. Contacts will simply see those available lists' names on the UP form / unsub confirmation page, and be able to decide if they'd prefer one of those. So if you need all your residents to be on a General Maintenance Notifications list, or example, you wouldn't want to include that as an option for contacts to select.

 

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These two processes will be your best bet for getting your residents that unsubbed signed back up, and then also making sure they're aware of how they can unsubscribe from the general promotion stuff, without completely turning off all emails from you.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.
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