Emails suddenly not received by large group

[KatherineY94]

What do you do when several people reach out stating they stopped receiving your emails? Open rate is 44%, so a good portion are receiving it. Spam check tests come back clean. Email is coming from ".edu" trusted source, what could have changed?

[William_A]

Hello @KatherineY94 ,

Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up additional authentication for your emails - particularly self-authentication since you have your own domain through a school.

If you'd like to learn more about safelisting, and what it entails:

Safelisting domains in a security system

Safelisting email addresses in an email client or security system

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.