We all started somewhere! Share your experience on the Get Advice: Let's Get Started Sweepstakes thread and be entered to win a $100 credit on your Constant Contact account.

Expectations of Coworkers for Open Rates


Expectations of Coworkers for Open Rates

Does anyone else run into issues where coworkers seem to think that their emails should be getting 100% open rates?   Even though our open rates are well above industry open rates that does not seem to appease.  I am hoping for any input from people on ways to communicate this.   


Hello @TimothyF,


Thank you for bringing this to the community.  I believe everyone here can sympathize with the difficulty of conveying realistic expectations for open rates. I find that rather than focusing on the current open rate, it's best to start by comparing to others in the same industry.

You can find the industry average open rates here.

Getting 100% open rate is generally an impossible goal, unless you have a very small, and very dedicated list.  The general public takes vacations, has surprise meetings, good and bad days, and any other number of occurrences that mean they don't open every email that is sent to them.



Community & Social Media Support

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.