Find your least engaged contacts using segmentation

[DawnC397]

I manage an old eNewsletter list in CC of about 2,300 names. Is there a way to identify people who have NOT opened any deployments of the eNewsletter in 1+ year, 2+ years, etc.? I plan to delete the oldest non-openers.

Tim Fausch

tfausch@extremeresponse.org

[Kyle_R]

Hi Tim,

You're in luck, there is a way. You can do this by creating a segment of contacts. Under Contacts > Segments you can create a new segment with a Contact Activity criteria of Did not open any email in the last.... and from there you can choose the time frame you'd like. Feel free to look through the Knowledge Base article linked to see some screenshots and some more detailed instructions, but please let us know if you have any additional questions.