For the pre-built segment, what is the criteria for “most engaged”

YanK60
Occasional Participant

For the pre-built segment, what is the criteria for “most engaged”

I saw under segment, there are some pre-built segments. Does anyone know what is the criteria for "most engaged"?  Thanks

4 REPLIES 4
William_D
Moderator

Hello @YanK60 ,

 

The algorithms used to determine engagement levels work on a number of elements, open rate being the starting point, and also incorporating elements like clicks, frequency of opens, etc.


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William D
Community & Social Media Support
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YanK60
Occasional Participant

Can you be a little bit more detail? Like how many times or percentage of open/open rates or how many clicks will be counted as most engaged? Thank you

Not really since the algorithm adjusts for the frequency of your sends as well. "High engagement" can differ greatly between someone that sends 1 email a month versus someone that sends 1 or more emails a day, how many links are included in those emails, and a lot of other factors.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William D
Community & Social Media Support
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.
YanK60
Occasional Participant

Thank you very much for your answer