Community Home
Get Help
Events & Webinars
Ideas
Groups
Resources
MyRewards
 

How email opens are tracked

SOLVED
Go to solution
KaraB338
Rookie
‎03-21-2022 02:57 PM
0 Votes
‎03-21-2022 02:57 PM

If someone reads an email in the preview pane, does that count as an open?

Labels:
1 ACCEPTED SOLUTION
Amanda_G
Employee
Employee
‎03-21-2022 06:13 PM
0 Votes
‎03-21-2022 06:13 PM

Hi @KaraB338 , 

 

As long as the images download in the preview pane, the opens should still be tracked. The way we track opens is to embed a transparent image automatically into every template. This image cannot be removed, and so when an email client downloads the images in the template by the contact clicking on the email to open it, the transparent tracking image would download and report as an open. 

 

If the images don't download, we can still track the opens if someone clicks on any link inside of your email campaign. This is a great guide in our Knowledge Base that will give you more of an in-depth look at how we do the tracking. 


Amanda G.
Community & Social Care
Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.

View solution in original post

1 REPLY 1
Amanda_G
Employee
Employee
‎03-21-2022 06:13 PM
0 Votes
‎03-21-2022 06:13 PM

Hi @KaraB338 , 

 

As long as the images download in the preview pane, the opens should still be tracked. The way we track opens is to embed a transparent image automatically into every template. This image cannot be removed, and so when an email client downloads the images in the template by the contact clicking on the email to open it, the transparent tracking image would download and report as an open. 

 

If the images don't download, we can still track the opens if someone clicks on any link inside of your email campaign. This is a great guide in our Knowledge Base that will give you more of an in-depth look at how we do the tracking. 


Amanda G.
Community & Social Care
Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here
Upcoming Webinars
May 01
Constant Contact Community Walkthrough and Demo
2PM - 3:00 PM EST
Register now

Support Tips

  • Avatar

    Support Tips

    Social Media

    "There's a multitude of ways to engage your audience through us using your social platforms - via ads, social post metrics, email links, and more! " - Will

    See Article
  • Avatar

    Support Tips

    Call-To-Action Links

    "Target your most engaged contacts by creating a segment. Create a special offer or show your appreciation!" - Caitlin

    See Article
  • Avatar

    Support Tips

    Welcome Your Audience

    "Greet new contacts with one or more automated Welcome Emails depending on their interests or your business goals." - Nick

    See Article