How to delete contacts that havent opened emails in last few months

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How to delete contacts that havent opened emails in last few months

How to I delete contacts that are sent my emails weekly, but haven't opened my emails for months after initially signing up to receive them? 

Out of 700 emails sent only about 250 ever open them every week.

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Hello everyone,


Thank you all for reaching out to the Community with your feedback and questions on creating a cumulative did not open report! As mentioned in previous responses by other Constant Contact employees, we have recently added a Contacts Segments feature to help with creating a Did Not Open list. This tool allows you to create a list that did not open report of contacts for the last 90 days or over your last 500 campaignsPlease continue to share any further feedback on creating a cumulative did not open reports in our feedback section of the Community.


Frankie.P
Community & Social Media Support

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152 REPLIES 152
Occasional Participant

I've been with CC for years now but seriously my list is too big (getting ready to hit 5000 and I'm not happy about paying more for a bunch of people who don't open) and filled with people who are just costing me money. 

 

And I would just like to edit to say - if I have to download my list and weed through all the loafers I will DEFINTELY take it somewhere else as a nice, new, shiny, trimmed up list filled with people who love my product and don’t waste my money.  Why WOULD I stay here when you guys made me work so freaking hard to get it that way?  No sense.

 

I refuse to waste time going through a multi-step process for deleting inactive e-mails as was suggested from CC and will be seriously looking into other newsletter service that can do that and a few other things that CC doesn't integrate well.

 

FIX THIS ISSUE CC - OR I WILL BAIL.

 

 I think a lot of us are starting to feel this way, which is a shame, as generally the service is good.

 

HOWEVER  - I was niggled recently too, to have signed up for the survey programme,and cancelled it - as I was told I could - after sening the survey, only to find I can't actually view the results afterwards unless still signe up for it!

 

To be fair, I found out AFTERWARDS could have exported them into a spreadsheet before cancelling it, but why should we have to? I thought the whole point of CC was it was a one stop centre for seeing and storing the reults - we don't need to export the results of anything else to view it, and if we are an ongoing customer paying a monthly fee with this as an add on, surely we should be able to store results gained from a survey we paid for??

 

Maybe it is time to look elsewhere too..... :smileymad:

Hi Sue,

 

I sent you a private message about your survey.

 

Thanks,

 

 

Jarrad

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Regular Participant

Spoiler
Jarrad, you send a private message in answer to all of this - what about the rest of the people who are waiting for answers? This is a problem - I have a list which has a lot of 'unopened' why should I pay for people NOT to read what I pay for - if they have 6 months of 'unopened' you should archive them and effectively save us some money - yes it MAY lose you some, but as our lists continue to grow you get it back and then some. Ensuring that we pay for something that we don't actually need is a sure fire way to lose our business altogether - as I have been with CC for around 10 years, surely my custom is worth keeping?

 

Hi,


This was in regards to the users survey and not related to the topic.

 

We are currently checking to see if we have any updated information on this feature request as we would be happy to share it with the Community.

 

There is the option of confirmed opt in if you are interested in sending that type of mailing. It will send an email to your contacts and they will need to click a link to confirm their interest in receiving your email. You can find steps to do this here.

 

Thanks,

Jarrad

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Regular Participant

I would not recommend anyone doing this Opt In feature and not sure why Jarred keeps suggesting it.  There is the strong potential to lose active recipients if they do not respond.  Anyone not responding will no longer receive your emails.

 

The other day I spent 4 hours isolating the email addresses of people who have not opened my last 3 emails (I've been downloading my opens since the start of the year).  I was surprised to see my mothers email and a few other people on the list who I know for a fact read my emails because they have commented on them and/or forwarded to others.  In any event, I created a customized opt-in email and sent it to 1784 emails on the list.  So far, only 129 people have opened the email and of that number 33 have confirmed their interest and 1 has opted out.  Twenty-three went into bounce, which is interesting since they didn't bounce last week when I sent my last mailing.  Last, what I find interesting is that no matter what I send I end up with a less than 10% open rate, which troubles memost of all.

Regular Participant

Must admit that the open rate is pretty poor all round, the bounces are also odd for me - someone I wrote to two days ago by normal email bounced when sent from CC!

 

If CC can't really tell us the TRUE figure or information for unopened emails, then I see little point in them providing what amounts to spurious information; or in fact relying on their statistics, which from what has been said are 'finger in the wind' statistics////makes you wonder what we are actually paying for, and in this day and age every penny counts.

 

CC - provide a better statistical analysis for us, or a price rduction in your monthly plans, or both. You have to do something to keep your 'loyal'customer base....after 10 years of being 'loyal' I am beginning to look around......

Frequent Participant

What's that ol marketing saying? A happy customer tells 3 people, and unhappy customer tells 10.

 

As long as they continue to receive customers I doubt any changes are forthcoming. As evidence by the moderator answers throughout this thread (or lack of answers to everyon'se core concern but rather attempts to smoke and mirror people) it seems its more valuable to gain customers and then let frustrated customers drop out with truly damaging feedback to spread to other potential customers.Eventually that will come full circle.

 

Especially because of what CC does right compared to competitors adding this piece to the puzzle would really do so much for them. This thread has been going on for over a year now and people continue to add to it. If that doesnt speak volumes I dont know what else will.

Hi Jarrad

 

I've not received the private message.

 

I'm quite happy though for you to post it as a public reply

 

Regards

 

Sue

Hi Sue,

 

If you'd like, I'd be happy to export your survey results and send them to you in an email. Do you have a preferred email address I should send this to?

 

 

Thanks,

Jarrad

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Hi Jarrad

 

that would be great, thank you.

 

It's sue@andersonswholesale.co.uk

 

Regards

 

Sue

Hi Sue,

 

I have emailed you your results. I hope this helps.

 

Thanks,

Jarrad

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Thanks Jarrad, I've received and stored the email.

 

I think as you'll see from how long this thread has gone on, and the sheer discontent felt by people about how they're paying for lists with what seems a very common 50% or even much higher unopen rate, that something needs to be doneto:

 

A)  have a hugely improved tracking system -

there are numerous companies like CC, and huge Britsh and US companies using these marketing programmes weekly or even daily - I get several! - and I can't believe they would put up with not actually knowing who opens their mails. There must be tools in this highly sophisticated technological age that can accurately track an record opened emails

 

:sunglasses: placate and maybe recompense the people who like most of us, thought we would get accurate ( and much higher) results, and this is what we thought we were paying for!

 

C)  use the tools/technology  these larger companies use  - I think as you can see there is a feeling that many of us may try other companies and whilst on the whole the service an tools CC offer are great, this is obviously a really great source of ever growing discontent

 

D) if it can't be fixed, then why not make the bands MUCH cheaper or the 'leaps' to the next chargeable numbers MUCH higher, so we don't all feel, as we do now, that we are paying to mail people that we don't actually know if they respond and therefore aying actually quite a HIGH rate for customer?

 

 

I for one, recently went into the 5,000+ band. My open rates are showing as well above the industry average on the graphs, but the emails I send always appear to hover around the 1,000 open rate. Most are sent to very regular customers, all of whom have said they're happy to receive mails. Using a normal email programme we can get 'read' receipts, so why can a similar function not be used to monitor this type of mail?

 

 

And to finish, with the thought for the day maybe....

 

If the old fashioned postal service only 'appeared' to deliver a fifth of the mail we sent and didn't really know where the rest had gone,  I think you'd probably concur we'd have a reason to be unhappy - wouldn't you.....?

 

 

 

Frequent Participant

So?  Would anyone care to post which E-Mail Newsletter Company does provide this great feature?  After being a CC Customer since 1999?  I can no longer afford to waste my money on a Company that Does NOT provide this feature!

Hmmmmm?  I just found this website:  http://www.werockyourweb.com/constant-contact-vs-icontact-vs-vertical-response

I will study it to see if I can find the answer!  Keep Your Fingers Crossed! ...Sam in Henderson http://www.HOA1234.com 

 

Frequent Participant

Rosalind deleted my post?............Hmmmm?  Well Kids?  I am going to close my CC acct and go with aWeber !

If you'd like to discuss. I am available.

Rosalind Morville
Frequent Participant

Rosalind?  Yes I would!  Is there a way using CC for me to delete the e-mail addresses that DO NOT open my Newsletters?  I currently have 800 subscribers...........but the 'open rate' for my weekly Newsletters is only 150-175!  And I am about to add 5,000 more subscribers!  So it is very important that I have this ability to remove people from my list that NEVER open my newsletters!

UPDATED: October 2018

 

We have recently added the Contacts Segments tool that allows you to create a list of contacts that did not open any of your last 5 emails, a specific email, or any email. Please click here to learn more about using our Segments feature.

 

The information below is out of date.

-----

Hello All,

I am the new product manager for customer facing reporting and analytics.  I am aware how large of a pain point this topic is. We are addressing this and will have a solution in mid 2012.  We will be implementing new technology that will allow us to track "did not opens" as well as several other highly requested items.

 

I apologize for the length of time that this will take, but we are working on it.  In the meantime we have this workaround which is the best way to know who didn't open an email.  I feel it is important to understand the way that we know if one of your contacts has opened an email is by tracking the display of a very small transparent image embedded in the email.  This means that if your recipient has "block images" enabled we will not acknowledge that they opened the email unless they click on a link in your message.  This is the industry standard method for tracking emails.

 

Please let me know if you have any suggestions on how we can improve the workaround until we are able to release the new feature.

Jonathan Mandell
Product Manager - Reporting and Analytics

Dear Jonathan,

Congratulations on your position, and to CC on finally taking the issues in this thread, and reporting and analytics, seriously.

 

Like many of your other customers in this thread I have been with CC some years now.

 

One of the chief reasons to stick is to develop a database of my customers' behavior. The reasons are many, and important. Here are just two:

 

One, it would be really nice to be able to reward my loyal readers, don't you think?

IF I could find them, without tedious work,and IF I could go back more than just 90 days?!! (length of opens stored).

 

Second, it would be VERY nice if I could find out whether the people who are dropping(unsubscribing) are newbies to the list, oldtimers, in between, or what. (what's their reason/disappointment? Yes, I can survey, and no, they don't respond in any numbers that would allow meaningful analysis. :frown:

 

At present, when a subscriber "unsubscribes" the unsubscribe date OVERWRITES the date that subscriber was added. THE DATA IS LOST! FOREVER!!

 

So even if I export the data to Excel, I see...NOTHING but the date the subscriver left!

This is crazy! What's the point of having a db if, by design, it deletes some of the most elemental data beyond the contact info? I Don't mean to go on, but this has been driving me nuts for years now.

Is this anywhere on CC's radar as a "must fix"?

 

These two are such basic metrics I am astounded CC ignores them. Perhaps in those days delivery was all that mattered.

 

Let me tell you, it's a different world today. Please let me know if and when CC will conclusively satisfy these needs.

 

Sincerely,

Tom Dotz

 

Thanks Tom,

 

This is the exact kind of information I am looking for. :smileyhappy: In the years I have spent with small businesses I have learned to value your time above all else and if I am going to deliver information then I want it to lead to an action that creates more business for you or saves you time.  

 

I can say that your 1st ask for the history of a customer's interaction beyond 90 days is due around the same time as the did not opens report.  Again this is all due to how we store and retrieve information which is being greatly improved.  As for your 2nd ask I will look into it and see what is happening.

 

Please keep the suggestions coming and the more details about how you are using the information the better!

 

--Jonathan

Jonathan Mandell
Product Manager - Reporting and Analytics

Hi Jonathan,

 

AS to how I would use the information, for the first issue, opens over 90 days, by cross referencing the report data with my sales data, I could find new readers who are buying, long time readers who are buying, regular readers who aren't buying anything, and so on. I could then address offers specifically to these different groups, and hopefully be better able to serve them.

 

Also, I think, depending on the format of the reports, I could find people who have been on my list for some time and sort them by frequency of opening, and address those groups specifically, and more gently and less intrusively than a "please resubscribe" request.

 

As to the second matter, I could start to answer a question that is really bugging me. While my unsubscribe rate has really climbed over the last two years, I can't tell where in my demo I'm losing them. Is it when they first subscribe, or after some time? If after some time, how long?  For instance, knowing this data, if I found that the average drop out was at six months, I could start special efforts to re-enthuse these folks before they drop out.

 

It seems the technical solution would be as simple as having a separate date field for "unsubscribe". Naturally, that would increase the size of your database, but storage is awfully cheap, and the value to your long term customers would be substantial.

 

Thanks for your interest in these questions.

Best regards,

Tom Dotz