With the recent introduction of CASL (Canadian Anti-Spam Laws) we’ve heard some confusion about the words “Implied” and “Express" in reference to how email addresses are collected.
Need a reminder about CASL? Check out this FAQ.
This type of permission is given when you explicitly ask your potential contacts for permission to send them an email, and they agree. You’ll need to use clear language when you ask and you will need to include the following information about who you are:
The customer will also need to know if a company like Constant Contact will be sending the emails on your behalf. Be sure to inform them that unsubscribing at any time is an option.
This type of permission takes place when the conditions of express permission have not been met but a previous relationship exists. Some examples of this type of permission include:
Existing relationship where the recipient has:
Existing non-business relationship where the recipient has:
You can’t keep contacts who have only given you implied consent forever. This type of consent expires after a period of time and needs to be converted into express consent.
To stay compliant with CASL regulations:
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