Inflated open and click rates

0 Votes
My past couple of campaigns have had open rates of over 90% and click rates of over 90%, with the vast majority happening in the first 2 minutes after the send. This looks very wrong, and is not in keeping with our general pattern. The clicks are also all showing that all users have clicked both links in the email. Is there something causing the email to artificially produce these results, if so what, and how can I make sure this doesn't happen again? And, how can I extract genuine opens and clicks? Many thanks
0 Votes

Hello @Boston_Hale ,


If their network or email program uses some kind of security tool that "opens" emails and "clicks" their links to check for malware, it can result in that kind of data. The only suggestion I'd have is to swap your authentication to self-authentication since you have your own domain, especially if you're going to be predominantly sending to internal (same domain) email addresses. Ideally, this would show the security algorithms that emails being sent through us by you are effectively coming directly from you, and avoid triggering the clicks/opens from bots


Beyond that, there's not much else you can do from your end. Our devs are constantly trying to identify the various programs that utilize this functionality, so they can set our system to ignore the behavior and triggers from these particular programs. If, after setting your account up for self-auth, the click rate spikes start bleeding into your other regular sendouts, then it may be worth calling in. That way our general support or higher level technical team can see if there's any further info that can be gleamed from the content of the emails with you live on the phone, or to see if the domains of the contacts that are seeming to bot-click them show any other particular consistencies we can track.

William A
Community & Social Media Support