Lead vs Contacts

[CarolinaG]

I just completed my first Facebook Ad Leads and received the results from CC. What is the difference between Leads and Contacts received? I can see the Contacts added to my contacts list, but how do I see the Leads? It says that this is the amount of people that signed up, but signed up where???

[William_D]

Hello @CarolinaG ,

There are a number of reasons why a lead may not have been generated into a contact, and typically it's best to take a look on the Facebook end for those analytics. I'd recommend exporting the leads list via Facebook's ad manager, and compare that with the contacts generated. 

If you need further clarification and guidance, feel free to send that exported list of contacts to social_support(at)constantcontact(dot)com and we can look further into what the discrepancy is.

[CarolinaG]

You did not answer my question because there is no leads list compiled, just a contacts list so i cannot compare anything.

[William_D]

Hello @CarolinaG ,

Did you check the link I provided. We can take a closer look if you need us to, to see what leads weren't converted to contacts, and if anything pops up a common issue. However, we would need you to export that lead list from the Facebook Ad Manager, and then reach back out to us. Feel free to send us an email at social_support(at)constantcontact(dot)com with that list attached, once you've downloaded it from your FB Ad Manager.