Low conversion rate on gated content

CIFMarketing0296
Occasional Participant

I'm running a gated content campaign using a Constant Contact landing page. I've had more than 300 visitors to the landing page but only five people who have downloaded the gated content. The only thing I'm asking for is an email address to download the content: no name, company, zip code, etc. People are obviously clicking on the ad to get to the landing page, but they are not converting once they land. Any ideas to improve conversion rate? Thank you. 

2 REPLIES 2
Amanda_G
Employee

Hi @CIFMarketing0296 , 

 

Where exactly are you sharing this landing page? Is it being shared on all social media sites, or just within an email campaign? Sharing the landing page on as many sites as possible, (your website, your social media sites like Facebook, Twitter, Linkedin, etc., and within your email campaigns), gives the landing page the most possible visibility. 

 

You might also consider sharing the landing page within a lead advertisement, so you'll be able to target specific demographics based on interest. 


Amanda G.
Community & Social Care
Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.
CIFMarketing0296
Occasional Participant

Thanks for your response! Yes, I've shared it across several of our social media sites and in an email campaign. In the past, when I've created a landing page on our website, the conversion rate was much higher. This time I used Constant Contact and am wondering if there is something that makes these pages less attractive for the end user. 

  • Support Tips

    Reporting Metrics

    "Authenticating your emails is the best way to ensure your emails achieve maximum deliverability. If you have your own domain, setting up self-authentication is especially important! " - Will

    See Article
    Avatar
  • Support Tips

    Call-To-Action Links

    "Target your most engaged contacts by creating a segment. Create a special offer or show your appreciation!" - Caitlin

    See Article
    Avatar
  • Support Tips

    Read Before You Send a Test Email

    "Did you know? You can send unlimited test emails to your verified email address, but only 50 in a 24-hour period to non-verified email addresses." - Nick

    See Article
    Avatar