Multiple Lists or Tags?

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GinaE136
Regular Participant

Multiple Lists or Tags?

Hi, newbie here. I have a large master email list that has three groups: business and industry, healthcare, and agency partners. Each group has a program manager and I'd like for them to be able to access their contact group directly.

 

I send the monthly newsletter to all the contacts. We also do targeted email marketing to the different groups. Would it be better to set up separate email lists for each group, or to set up one group and tag the contacts by group? 

Thanks,

Gina

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Caitlin_M
Administrator

Hello @GinaE136. Great question! If the program manager was looking to mail and manage each group separately, the best approach would be to upload each group as a list. This way, the manager can manage their own list without worrying about accidentally interfering with contacts who might belong to another list. They can upload new contacts to the list or remove them if needed. 


Caitlin M.
Community Manager
Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.

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GinaE136
Regular Participant

Hi, newbie here. I have a large master email list that has three groups: business and industry, healthcare, and agency partners. Each group has a program manager and I'd like for them to be able to access their contact group directly.

 

I send the monthly newsletter to all the contacts. We also do targeted email marketing to the different groups. Would it be better to set up separate email lists for each group, or to set up one group and tag the contacts by group? 

Thanks,

Gina

Caitlin_M
Administrator

Hello @GinaE136. Great question! If the program manager was looking to mail and manage each group separately, the best approach would be to upload each group as a list. This way, the manager can manage their own list without worrying about accidentally interfering with contacts who might belong to another list. They can upload new contacts to the list or remove them if needed. 


Caitlin M.
Community Manager
Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.

View solution in original post

GinaE136
Regular Participant

Thanks, Caitlin! That's what I'll do.

Best,

Gina