Open Rates

SOLVED
Go to solution
HelenaJ80
Rookie
0 Votes

When a contact just views an email in the reading pane of Outlook does that count as "opening" an email? Helena

1 ACCEPTED SOLUTION
William_A
Administrator
0 Votes

Hello @HelenaJ80 ,

 

It will only count if the 1x1 transparent tracking pixel is allowed to download/display. If the recipient doesn't allow images to download/display, then the open won't be able to be tracked.

 

For more info on how opens are tracked


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support

View solution in original post

1 REPLY 1
William_A
Administrator
0 Votes

Hello @HelenaJ80 ,

 

It will only count if the 1x1 transparent tracking pixel is allowed to download/display. If the recipient doesn't allow images to download/display, then the open won't be able to be tracked.

 

For more info on how opens are tracked


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
Updates
Just Getting Started?

We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.

Start Here
Upcoming Webinars
Apr 23
Community Conversations: SMS Marketing - Activate, Regulate, Communicate!
2PM - 3:00 PM EST