Open rate

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Bhm20-16
Participant

Our open rates dramatically declined by over half in mid-October 2019.  They have not recovered.  I am seeking an explanation and a solution.  Thank you very much. Benet Hill Monastery

1 ACCEPTED SOLUTION
William_A
Moderator

Hello @Bhm20-16 ,

 

I'm sorry to hear you've been experiencing a decline in your open rates. From what I can tell your contact numbers and send-outs have remained steady, and you don't have a large number of bounces. At this point I'd recommend reaching out to our Deliverability team for further insight and guidance. One thing I know they'll mention is the continued use of the Legacy email builder. By default, the new editor has much better open rates because its emails are coded to be mobile friendly.

 

It is entirely possible that there are additional elements causing the sharp decline in opens, so I'd still recommend talking to Deliverability.


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William A
Community & Social Media Support
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1 REPLY 1
William_A
Moderator

Hello @Bhm20-16 ,

 

I'm sorry to hear you've been experiencing a decline in your open rates. From what I can tell your contact numbers and send-outs have remained steady, and you don't have a large number of bounces. At this point I'd recommend reaching out to our Deliverability team for further insight and guidance. One thing I know they'll mention is the continued use of the Legacy email builder. By default, the new editor has much better open rates because its emails are coded to be mobile friendly.

 

It is entirely possible that there are additional elements causing the sharp decline in opens, so I'd still recommend talking to Deliverability.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.
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