It sure can! We now have two options for personalizing the email for your readers. First, we have our greeting tag option which you can insert into a text box by clicking "Insert" on the tool bar, then "Greeting tag". This will allow our system to pull either the first name, last name,or both for each contact being sent to.
The other option is now our personalized subject line. This gives you the option to have it say the customers name in the inbox to grab their attention. You can click here to read more about it!