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Recent High Bounce Rates

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Occasional Contributor

Recent High Bounce Rates

Beginning approximately November 2019, we began seeing a huge spike in bounce rates.  Where previously they had hovered in the 2-4% range.  Now we are consistently seeing rates in the 20-30% -- even going as high as 89% in some campaigns.

 

Drilling into the data, the spike seems solely due to excessive "Other" bounces.  Rates for Undeliverables, Non-existent and Blocked are pretty much unchanged.

 

Any idea why the sudden surge?  Is is a reporting error?  A reporting process change?  An external factor like CCPA?

There has to be some kind of explanation.

1 REPLY 1
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Moderator

Re: Recent High Bounce Rates

Hi @BoschSecurity 

 

Thank you for reaching out to the Community about your email campaigns! I can understand how important it is for your emails to successfully deliver to your contacts. I apologize you are seeing high bounces rates like the ones you have described. With that said, your campaign with a high percentage of 81% is due to a small sending list. However other campaigns with a large bounce rate do not seem to have common factors like a specific domain. Because of this I would suggest calling into our Deliverability Specialists directly. These support agents can help look further into these campaigns or any other contacts that may be bouncing in your account.


Frankie.P
Community & Social Media Support

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