Reporting for your Automated Email Series

RebeccaP066
Participant
0 Votes

Which numbers are correct? 

My automated campaign has one set of numbers for open rate/click rate on the whole view of the automated campaign, then totally different stats if I click into the email I'm curious about. Why are these percentages different?

1 REPLY 1
Kyle_R
Administrator
0 Votes

Hi @RebeccaP066 ,

 

Great question, I see what you mean. I suspect it may be something along the lines of one looking at total opens/clicks and the other looking at unique opens/clicks - but I haven't been able to confirm yet. Either way it is a bit confusing. I've opened a ticket on your behalf with our next level of support to see if we can get a better answer or if we need to report this to anyone. You may be hearing from them via email with an update.