Sender Name Impact on Open Rates?

[MaryF586]

We've historically used one Sender Name (our organization name) on all emails, but have been seeing the linear trend line on our open rates decline. For a new email newsletter we recently sent, we changed the Sender Name to the name of the email publication. The name still included the name of our organization. We did this intentionally, as we wanted to convey a new experience for readers. However, while the open rate is beating our average, it's not by much.

Is there any chance changing the Sender Name was a little too clever for its own good? I realize it may have made no difference.... just asking.

[Kara_D · Accepted solution]

Hi MaryF586!

Thanks for reaching out to the Community! There are a lot of factors that go into deliverability, and sometimes small changes can have a large impact. Please check out this article: Tips to improve and maximize your email deliverability rate, and Contact an Account Review and Delivery Specialist if you have additional questions.