I'm trying to unpack data on a mailing we recently did. We sent a Constant Contact email to about 40 different Google Groups within our organization. Each Google Group had anywhere from 10 to more than 100 subscribers. We know that the mailing was successful because I received the email through the Google Groups that I'm a member of, and on the day we sent it, the number of visitors to the site linked to in the email increased by more than 300 percent. I'm now looking at our Constant Contact data, and it's treating each listserv as it's own email address (which, yeah, each is). Is there any way I can tell what percentage of the members of any given Google Group opened the email, or clicked through? It's saying that we had a 100 percent open rate; does that just mean that at least one person in each group opened the email? Any advice you have on further analyzing this would be helpful!
Hi Kevin. Our system reads each email address in your account as a contact so if each Google group in your contacts is one email address, it will view that group as a contact. If all your contacts are set up in this way then technically yes, so long as the email is read as opened for each email address, you will have a 100% open rate. The system has no way of knowing the number for each individual person within that group unless you have all of their email addresses as separate contacts in your database.
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