Subscriber who keeps getting unsubscribed unintentionally

_Mystic_Chorale
Regular Participant

Hi,

 

I have a problem with people getting unsubscribed when they don't mean to, including the Director of our organization(!). 

 

What would be the reasons people are getting unsubscribed?

They insist they did not do it intentionally or accidentally.

 

And how can I prevent this in the future?

thanks!

1 REPLY 1
William_A
Moderator

Hello @_Mystic_Chorale ,

 

If they forward the email through their email client, or if they have any settings in their email client that would auto-unsubscribe them after a particular trigger, then those are the most common culprits.

 

Since unsubscribe links are coded to the original recipient, forwarding it to someone that clicks that unsubscribe link (and not actually check the email address before confirming on the next page), would result in the original recipient being unsubscribed.

 

If a recipient's email client has any settings to trigger auto-unsubscribes, such as deleting emails from the same source X amount of times without reading/opening them, it can result in unsubscriptions that we have to honor for legal and compliance reasons.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
William A
Community & Social Media Support
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.
  • Support Tips

    Reporting Metrics

    "Authenticating your emails is the best way to ensure your emails achieve maximum deliverability. If you have your own domain, setting up self-authentication is especially important! " - Will

    See Article
    Avatar
  • Support Tips

    Call-To-Action Links

    "Target your most engaged contacts by creating a segment. Create a special offer or show your appreciation!" - Caitlin

    See Article
    Avatar
  • Support Tips

    Read Before You Send a Test Email

    "Did you know? You can send unlimited test emails to your verified email address, but only 50 in a 24-hour period to non-verified email addresses." - Nick

    See Article
    Avatar