Sudden Drop in OPens

[JohnM2806]

Thanks for this.  We are having a serious problem with emails going to spam or junk, and it only started since January 1.  All last year we sent out several emails a month, and the Open rate was consistently in the 65-75 %.  Since January 1, most of our emails have had an Open rate in the 20-30% range, although a handful in the 60% range.   A large percent of our members are now having the emails go to spam or junk – even myself and I’m the author/sender of the emails we send through Constant Contact.   Because of the low Open rate, I have started sending an email from my personal email and from Constant Contact to make improve the Club information to reach our members.   We are a private, non-profit club, and we don’t have any issues of the things you have sent out in the material below.   Our emails are mostly information to our members – not marketing focused.  We would appreciate any help you could provide.  I spoke with a customer support person a few weeks ago who had me do a few things to test our emails re: spam, and we had a perfect score.  So why are 60-70% of our emails now going to spam,junk.?  We would appreciate your help.

    John McClain

Account – john.mcclain@thetinwhistles.org

[William_D]

Hello @JohnM2806 ,

Here are some general best practices for deliverability.

Deliverability can have a lot of variables, from elements on our side, on your side, on the recipient's side, and in their email system company's side. It's also a generally good idea to set up additional authentication for your emails - whether that's through us if you have a free domain (e.g. Gmail, Yahoo, AOL, etc.) or via self-authentication if you have your own domain (such as through a business or other organization).

If you'd like to learn more about safelisting, and what it entails:

Safelisting domains in a security system

Safelisting email addresses in an email client or security system

If you're wanting more in-depth, specialized insight on your current deliverability, it'd be worth speaking with one of our Deliverability agents.