Sudden (overnight) decline (by half) in open

Occasional Participant

Sudden (overnight) decline (by half) in open

We have been averaging 20-25% open rates for several years. Then July 3 they dropped literally overnight to 10-12%. We have made no changes. We did check the raw numbers our total number of subscribers is the same, but the number of actual opens has dropped by half. 

 

I'm sure this is a reporting issue. It is unlikely that half of our subscribers decided to stop reading over a 24hour period. 

 

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