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The difference between All Contacts and Contacts

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Frequent Visitor

The difference between All Contacts and Contacts

What is the difference between All Contacts and Contacts? When I try to use Help search, all I get is the article about active versus inactive.

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Moderator

Re: The difference between All Contacts and Contacts

Hello @NancyU16755 ,

 

That's an excellent question. The All Contacts view, show every single contact you currently have in our system - this includes Active contacts (contacts you can actively send emails to), Unsubscribed contacts, and contacts awaiting confirmation.

 

The Active Contacts view shows only contacts you can actively send to. This may include bounces, however, so you'll want to make sure to go through your campaigns' reports and get rid of or fix them.


William D
Community & Social Media Support

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