I work for a small city government. We'll be using Constant Contact to send a monthly newsletter to our citizens. I attended a training webinar and was advised to keep the newsletter emails to no more than a few images and 20 lines of text. I was told that this could be done by only including short excerpts of each article, then adding a link that would direct readers to the full article.
How should I handle creating each "full article"? Where do people typically put the full content? I'm limited as to what I can publish on our City website, and my graphic design skills are limited. Some "best practice" advice would be appreciated - thank you!
That's a great question! Most people will create a PDF with their full article content in it, and then upload it to Constant Contact. This way, it will open that document in a new tab, and they can easily return to the newsletter to continue reading if they'd like. It doesn't have to be fancy, so don't worry about not being a designer. Just get your information in there and focus on making your newsletter engaging!
Please let us know if you have any additional question.
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